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Business Basics - Sex Sells - Solid Advertising Strategy

Sex Sells

There is no question about it... Sex Sells... Really Well!!

If you are having a hard time getting the attention of potential clients, the one strategy you can always turn to is boosting your advertising strategy with a sexy makeover. It will work every time!


I remember reading a blog post by a freelance online ad manager (I'd link to it but I just could not find it). He was giving an example about a dentist he was doing some online advertising for. He was hired on to create a presence on facebook. Specifically, he told us about a very successful ad he ran. This was back when facebook had those picture ads. Anyways he had a picture of a very nice looking woman with large breasts in a tight sweater. The CTR and conversion rate were great. It was very successful.

Then several weeks into it the Dentist said he thought it was too much. It just wasn't appropriate. After all, this was a family Dentist. The marketer agreed but argued that the success of the campaign rested greatly on the "sex sells" principle. But the Dentist insisted that he replace the sexy tight sweater with something less titillating. The CTR plummeted.

A week later the dentist called back. The tight sweater and well-endowed woman were back on the social media circuit.

I just love that story.

I actually have my own little case study here on this finance blog. I often use pictures with my posts. Overall a post with a picture is more popular compared to a post with no picture. Not always but very often that is the case.

Furthermore, a post with a picture of a pretty woman is always popular.

I have 3 posts (links at the bottom if you want to take a look) on this blog that have what you could call sexy pictures as part of the content make up. All three of these posts are in the top ten all-time most popular posts. Which is pretty impressive when you consider those three posts make up about 1.3% of total posts (I have 180+ posts as of now). Yet they make 30% of the top 10. That's pretty compelling evidence!

You may have noticed that I have some rather appealing young women here. Perhaps these young ladies had something to do with you reading this very post investigating the well-known advertising and marketing strategy - Sex Sells. It probably doesn't hurt.

Only time will tell.

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